MOTO
Unlike the west where 2-wheelers are bought for weekend rides, in much of the developing world bikes play a largely utilitarian role.
Drivers ask their bikes to perform tasks traditionally associated with small-mid sized automobiles. This stretching of roles distracts drivers, inhibiting their ability to focus on the road and increasing the likelihood of road traffic accidents.
These consumers can not afford a car, but their behavior suggests a desire for common car features in a bike.