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DISTRACTED BIKING IN SE ASIA

Unlike the west where 2-wheelers are bought for weekend rides, in much of the developing world bikes play a largely utilitarian role. Road traffic injuries account for 1.25 million deaths a year. 

Drivers ask their bikes to perform tasks traditionally associated with small-mid sized automobiles. This stretching of roles challenges drivers, inhibiting their ability to navigate the road and increasing the likelihood of road traffic accidents.

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